Florida Turf ProsHow to Start aLawn Care Business

Built in the field. Proven by the numbers.

Build a lawn care business that actually makes money.

Straightforward pricing tools, operating systems, and hard-earned lessons from nearly a decade of building Florida Turf Pros.

Start building your business →Explore Lawn Profit Lab
2017Founded
50K+YouTube subscribers
17,500+Lawns serviced
Jonathan reviewing a lawn price beside a freshly cut property
REAL BUSINESS. REAL NUMBERS.No guru fluff.

Where are you right now?

Get the help that fits your next move.

You don't need more theory. You need the right answer for the stage of business you're in.

01

New business

I'm ready to start

Build the foundation: equipment, pricing, customers, scheduling, and the mistakes that cost beginners money.

Start with the free guide →
02

Working operator

I need better profit

Stop guessing. Price every property around a real hourly target and find the lawns quietly draining your route.

Explore Lawn Profit Lab →
03

Growing company

I'm building a crew

Understand labor targets, route production, hiring, and the systems that keep growth from consuming your profit.

See business systems →

Introducing Lawn Profit Lab

Know what every lawn should pay.

A simple pricing and route-analysis tool built around the math I use inside Florida Turf Pros. Enter your labor, overhead, service time, and profit goal—then see the price the property actually needs.

  • ✓ Calculate profitable lawn prices
  • ✓ Audit underpriced customers
  • ✓ Set solo and crew hourly targets
  • ✓ See annual missed revenue
$39one-timeFounding launch price • regular price $59
See the founding offer →

No subscription. Secure checkout and immediate protected access after payment.

LAWN PROFIT LABProperty Audit
Current lawn price$55
Total service time47 min
Hourly revenue target$100/hr
Recommended price$78+$23 per visit
Revenue being missed each year$598
The original Florida Turf Pros work truck

Not built in a classroom

I started with one truck and learned the expensive lessons myself.

I'm Jonathan Christian, owner of Florida Turf Pros. Since 2017, I've gone from doing every job myself to building a profitable lawn and landscape company with a crew, commercial equipment, and thousands of completed services.

This site exists to give lawn care owners the honest math, practical systems, and field-tested advice I wish I had when I started.

Learn from the real business →

Practical lawn business guidance

Start with what moves profit.

Explore all 20 free video guides →