Pricing, labor, and route decisions based on what the business actually produces.
How to Start aLawn Care Business
Owner. Operator. Teacher.
I teach the business I still run.
I'm Jonathan Christian, founder of Florida Turf Pros. I started in 2017, learned through real customers and real payroll, and built the kind of small, profitable lawn and landscape company that supports my family without chasing growth for growth's sake.
From one truck to a real operation
The advice is different when your own money is on the line.
I've priced too low, driven routes that made no sense, bought equipment, raised customer prices, hired employees, managed commercial work, and learned how quickly revenue can disappear when the math is wrong.
Today, Florida Turf Pros combines a focused two-man mowing route with owner-led commercial and landscape work. That operating business—and the lessons it keeps teaching me—is the source behind everything on this website.
A better business can mean more profit and control—not automatically more employees.
I'll share what worked, what cost me money, and what I would do differently.