Pricing guide
How to Price Lawn Care as a Solo Operator
Set profitable solo lawn care prices using service time, drive time, overhead, and a clear hourly revenue target.
Solo operators often underprice because they mistake having no payroll for having no labor cost. Your own field time has value, and the price must also cover the truck, equipment, fuel, insurance, administration, taxes, and profit.
What this lesson covers
Jonathan breaks down how he priced work as a solo owner and what helped him move ahead. The central idea is simple: estimate the time honestly, set a revenue target from your numbers, and review whether the lawn performed as expected.
Field note
Your market, expenses, equipment, and production will be different. Use the principles in this guide with your own numbers.